Are You Guilty of Circular Economy Greenwashing?
- Jul 11, 2025
- 4 min read
Updated: Mar 2
Stop Pretending “Design for Disassembly” Is Enough
Phrases like “circular economy principles” and “design for disassembly” lose their meaning if materials are never actually recovered. As an industry, we have been designing bolted steel-framed structures for decades. Yet, what percentage of that steel has ever been dismantled and reused? Simply bolting something together does not make it circular. It merely shifts responsibility onto the next owner, contractor, or demolition crew.

It's Only Truly Circular If The Circle Already Exists
A circular economy only works if materials remain in use and flow back into new projects instead of being wasted. Too often, the claim is theoretical. Designing a building so it could be taken apart does not guarantee it ever will be. There is rarely a clear plan, budget, or legal obligation to ensure materials are recovered. Without those, Design for Disassembly is akin to labelling a single-use plastic fork "100% Recyclable."

Start Reusing Materials TODAY
If we are serious about circularity, our priority must be to reuse materials today. We should source reclaimed steel, timber, masonry, or other components and design buildings around what is available. Form follows availability.
The buildings currently in design or under construction will determine whether we limit warming to 1.5 °C, 2 °C, or something much worse. The carbon impact of materials is front-loaded. If we do not design using reuse now, we lose that opportunity forever.

The Burden Falls On Someone Else
The responsibility for reclaiming materials is often pushed into the future. The building stands for decades, and then someone else must figure out how to unbolt, clean, test, and reuse the materials in a market that may not exist. By then, the original project team has moved on, and the marketing claims are forgotten.
What It Actually Takes
Circular design requires more than bolted frames and good intentions. It needs real systems that make reuse standard practice:
Designing with reused materials NOW
This must be the starting point. Work with suppliers who can source reclaimed materials and adapt the design to what is available.
Material passports
Every major material should be recorded with its source, condition, and how it can be recovered. This is straightforward with BIM models and digital twins. The data already exists and should always be accessible.
Recovery facilities as standard
These already exist in some places but must become the norm. It should be easier and cheaper to reuse materials than to buy new.
Take-back agreements and binding contracts
Manufacturers and suppliers must commit to reclaiming products at the end of their life. Contracts must include obligations and penalties for failure.
Policy measures
Tax incentives for reuse and penalties for waste must push the industry to close the loop.
It's not enough to say a building could be dismantled in the future. Circularity only counts if the loop is closed in practice. Where 'form follows availability'. Reuse what exists now and make recovery the norm.
The Future of Circular Design
As we look ahead, we must embrace the potential of circular design. It’s not merely about creating structures that can be taken apart; it’s about fostering a mindset that prioritises sustainability at every stage of the design and construction process.
Embracing Innovation
Innovation plays a crucial role in this journey. By leveraging new technologies, we can enhance our ability to track materials and streamline the recovery process. Imagine a future where every component of a building is documented, making it easy to reclaim and reuse. This is not just a dream; it’s a tangible goal we can work towards.
Collaboration is Key
Collaboration among architects, engineers, and contractors is essential. We must work together to develop strategies that promote reuse and recovery. This means sharing knowledge, resources, and best practices. When we collaborate, we can create a robust framework that supports circularity.
Educating the Next Generation
Education is another vital component. We must instil the principles of circular design in the next generation of architects and builders. By teaching them the importance of sustainability and the practical steps they can take, we can ensure that future projects are designed with a circular mindset from the outset.
Celebrating Success Stories
Let’s also take the time to celebrate success stories in circular design. Highlighting projects that have effectively implemented these principles can inspire others to follow suit. Sharing case studies and lessons learned can create a ripple effect, encouraging more professionals to embrace circularity.
Conclusion
In conclusion, the journey towards a truly circular economy in construction is challenging but necessary. We must move beyond mere intentions and take actionable steps to ensure materials are reused and recovered. By designing with reclaimed materials, implementing robust systems, and fostering collaboration, we can create a sustainable future for our built environment.
Let’s not just talk about circularity; let’s make it a reality. Together, we can push the boundaries of what’s possible and pave the way for a more sustainable future in construction.

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